Our
Founder

Michael D’Antonio created MadHouse to help entrepreneurs, industry leaders, leadership teams and decision makers get outside their normal comfort zones, ask better questions, and invent and reinvent themselves. Part entrepreneur, strategist, creative, brand expert and disruptor, Michael D’Antonio set out to build a new enterprise platform. Because today’s marketplace, across all industries, has too many brands, too many products, too many services, with too many saying the same thing, providing the same value, occupying the same space. Consolidation has raised the stakes, where global scale is often a cost of entry. Digitization has democratized and/or is democratizing virtually every offering. Leaving us with mega brands on one side and niche, vertical brands on the other.

The middle, slowing fading away. For most businesses, growth and innovation comes from being pushed further. D’Antonio learned business from the ground up. From sales to strategy, costs to culture, he has worked with brands in many sectors, from startups to Fortune 100. He has also founded and/or helped to develop enterprises in the technology, money management, trading, apparel, manufacturing, retail, events and staffing spaces. MadHouse represents Michael D’Antonio’s dedication to a continued revitalization of intellectual property in Detroit. MadHouse’s expertise and services include Strategic Planning, Brand Development, Creative and Campaign Development, and Digital Marketing and Technology Design.