We believe the brand is a platform itself. It interacts with the world. It develops relationships with customers. It is an emotional, evolving asset. It is the intagible and often most valuable asset of an enterprise. Like all strong foundations, a solid brand platform is built on a higher purpose. It articulates what it stands for, how it behaves, why it exists, to whom it is relevant and why anyone should care. Our approach to brand platform development is to ultimately determine a brand's unique place in the world.
Our Brand Platform Practice includes the development of an organizing idea, archetype, identity model, narrative and brand experience.